تصفح Management & Marketing حسب الموضوع "Initial trust"
السجلات المعروضة 1 -- 1 من 1
-
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement
( Elsevier , 2022 , Article)This study aims to understand the consumption values that positively influence the adoption of mobile payment apps (MPAs). The theory of consumption values and two more constructs, initial trust (INT) and customer involvement ...