تصفح Management & Marketing حسب الموضوع "Innovation ambidexterity"
السجلات المعروضة 1 -- 1 من 1
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The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
( Elsevier , 2020 , Article)Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential ...