تصفح Management & Marketing حسب الموضوع "Mall image"
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Image transfer from malls to stores and its influence on shopping values and mall patronage: The role of self-congruity
( Elsevier Ltd , 2017 , Article)Little research attention has been paid to the image transference from a shopping mall to its stores. The study reported in this article proposes an integrative model dealing with the image transference phenomenon from ...