تصفح Management & Marketing حسب الموضوع "Mall intercept"
السجلات المعروضة 1 -- 1 من 1
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Shopping well-being: the role of congruity and shoppers’ characteristics
( emerald insight , 2021 , Article)Purpose: Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of ...