تصفح Management & Marketing حسب الموضوع "Nano-influencers"
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Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning
( Emerald Publishing , 2021 , Article)Purpose: The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the ...