تصفح Management & Marketing حسب الموضوع "Organic food"
السجلات المعروضة 1 -- 2 من 2
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Does brand credibility matter? The case of organic food products
( Emerald Publishing , 2021 , Article)Purpose: This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as ... -
What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The purpose of this paper is to examine the factors that may affect consumer intention and behaviour to purchase organic food in a non-western context. Design/methodology/approach Responses were obtained ...