تصفح Management & Marketing حسب الموضوع "Personalization-privacy paradox"
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Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure
( Emerald Publishing , 2024 , Article)Purpose: There is always a need to discover how a paradox between a customer's desire for a more personalized experience and their privacy and security concerns would shape their intention to continue using contactless ...