تصفح Management & Marketing حسب الموضوع "Self-concept"
السجلات المعروضة 1 -- 1 من 1
-
The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept
( Elsevier , 2020 , Article)Using exploratory and confirmatory analyses, this study analyzes the impact of certain psychological and sociological factors (self-concept, social comparison, and materialism) on the "bandwagon" type of luxury consumption ...