تصفح Management & Marketing حسب الموضوع "Self-esteem"
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Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
( Emerald Publishing , 2023 , Article)Purpose: Digital self-expression, recently one of the most important research themes, is currently under-researched. In this context, this study aims to propose a parsimonious research model of self-extension tendency, its ...