تصفح Management & Marketing حسب الموضوع "Technology-based service"
السجلات المعروضة 1 -- 1 من 1
-
Is the shopper always the king/queen? Study of omnichannel retail technology use and shopping orientations
( Elsevier , 2022 , Article)Technology is transforming how retail services are delivered and the experience lived by consumers. Online and offline channels are converging to deliver a seamless omnichannel shopping experience. However, despite retailers' ...