تصفح Management & Marketing حسب الموضوع "Virtual flow experience"

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    • Virtual agents and flow experience: An empirical examination of AI-powered chatbots 

      Abdullah M., Baabdullah; Alalwan, Ali Abdallah; Algharabat, Raed S.; Metri, Bhimaraya; Rana, Nripendra P. ( Elsevier , 2022 , Article)
      The aspects that could shape customers' virtual experiences with chatbot applications are poorly understood. Therefore, this study aims to empirically examine the main factors that shape customers' virtual flow experiences ...