Browsing Management & Marketing by Subject "Hotel industry"
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Social responsibility and competitiveness in hotels: The role of customer loyalty
( Growing Science , 2019 , Article)The concept of Social Responsibility (SR) has been evolved during the last decade and most organisations care about their society and the environment. While incorporating SR programs through organizational strategies would ... -
The influence of CSR on perceived value, social media and loyalty in the hotel industry
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty ...