Browsing Management & Marketing by Subject "TAM"
Now showing items 1-5 of 5
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Exploring factors influencing US millennial consumers' use of tap-and-go payment technology
( Routledge , 2019 , Article)Although mobile payment (MP) represents a possibility for traditional brick-and-mortar US retailers to enhance the quality of customer service, mobile payment adoption in the US has lagged, with research regarding this ... -
I won't touch money because it is dirty: examining customer's loyalty toward M-payment
( Emerald Publishing , 2021 , Article)Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ... -
An integrated model for m-banking adoption in Saudi Arabia
(2019 , Article)Purpose: The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach: The ... -
Modelling the adoption of agro-advisory mobile applications: a theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency
( Emerald Publishing , 2023 , Article)Purpose: This paper aims to explore the determinants of intention towards the use of agro-advisory mobile applications by extending the technology acceptance model (TAM) with addition of the following constructs: result ... -
Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
(2021 , Article)This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced ...