Browsing Management & Marketing by Subject "Values"
Now showing items 1-2 of 2
-
An extension of consumer environmental behavior research among expatriates
( Emerald Group Publishing Ltd. , 2014 , Article)A wealth of research has explored different configurations of consumer environmental beliefs, attitudes, and values, and their influence on consumer environmental behavior. It is essential that a more comprehensive ... -
I buy green products, do you...?'': The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: In recent years, consumers are moving toward purchasing green cosmetics instead of chemical one. Plenty of cosmetics products are banned globally due to the usage of poisonous substances such as triphenyl phosphate ...