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Nation-branding Opportunities Through Sport Mega-events: Tourism Impact from FIFA World Cup in South Africa 2010 and Qatar 2022

Knott, Brendon; Swart, Kamilla; Althawadi, Othman; Ali, Yara Zeyad ( Academic Conferences and Publishing International Limited , 2024 , Conference)
Sport mega-events can be powerful agents in the imaging, re-imaging and branding of places, especially for emerging mega-event host nations. South Africa was the first African country to host the FIFA World Cup in 2010 and ...