Browsing Management & Marketing by Publisher "Association for Information Systems (AIS)"

Now showing items 1-1 of 1

Role of Social Media in Technology Adoption for Sustainable Agriculture Practices: Evidence from Twitter Analytics

Yadav, Jitendra; Yadav, Avikshit; Misra, Madhvendra; Zhou, Jianlong; Rana, Nripendra P. ( Association for Information Systems (AIS) , 2023 , Article)
Social networking sites provide a new means of communication for disseminating cutting-edge agricultural technologies. These are unmediated interaction channels that enable a user to communicate their experience with ...