Browsing Management & Marketing by Publisher "Elsevier Australia"
Now showing items 1-1 of 1
-
Belief in fate and self-efficacy in road safety advertising based on guilt: An explanation based on negotiable fate
( Elsevier Australia , 2019 , Article)This study examines the effectiveness of using guilt in road safety advertising among young populations characterized as having high levels of belief in fate, and refutes the positive relationship between belief in fate ...