Browsing Management & Marketing by Publisher "Emerald"
Now showing items 1-20 of 20
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Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia
( Emerald , 2020 , Article)Purpose: Airbnb has emerged as one of the most prominent examples of sharing economy platforms in the tourism industry. The growing popularity of Airbnb among tourists has boost revenue in the accommodation rental industry. ... -
Consumer approach intentions amid COVID-19: the role of safety compliance and perceived risk
( Emerald , 2021 , Article)Purpose: This study aims to investigate how employee and other-consumer safety compliance amid the COVID-19 outbreak influences a focal consumer’s intention to approach a service establishment. The study also examines the ... -
Creativity and innovation in rapidly developing Qatar: the impact of leadership and the mediation of psychological empowerment amidst rapid growth
( Emerald , 2022 , Article)Purpose: This study examines the effects of perceived leadership styles on the perceived creativity and innovation of public servants working in a rapidly developing country while shedding light on the internal causal ... -
Critical indices and model of uncertainty perception for regional supply chains: insights from a Delphi-based study
( Emerald , 2020 , Article)Purpose: The dynamic nature of uncertainty sources in regional operations represents supply chain management (SCM) imperatives to review uncertainty management frameworks on an ongoing basis with a view to identifying and ... -
Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
( Emerald , 2019 , Article)Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. ... -
E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism
( Emerald , 2021 , Article)Purpose: Limited knowledge exists on the difference in the antecedents and outcomes of relationship quality's cognitive and emotional aspects for e-retailers. This research tests how utilitarian and hedonic shopping values ... -
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
( Emerald , 2020 , Article)Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ... -
“I voice out because I care”: the effect of online social networking on employees' likelihood to voice and retention
( Emerald , 2020 , Article)Purpose: This study aims to examine the mediating role of “employees’ likelihood to voice (ELTV)” in the relationship between “online social networking (OSN)” and “employee retention (ER)” and to predict the effect of OSN ... -
ICT effect on employees-related outcomes: higher education as a context
( Emerald , 2022 , Article)Purpose: Increased concern about the extensive use of information and communication technology (ICT) has led to widespread research on its effects on employees. This study aims to examine the effect of ICT use and demand ... -
Identifying the influence of the Halal logo on Muslim consumers’ attitudes using fMRI technology
( Emerald , 2020 , Article)Purpose: Halal markets are rapidly growing in terms of market size and global coverage; therefore, there is a critical demand to have a deeper understanding of the consumption behavior of Muslim consumers. This study aims ... -
The impact of organizational culture archetypes on quality performance and total quality management: the role of employee engagement and individual values
( Emerald , 2020 , Article)Purpose: The relationship between organizational culture and total quality management (TQM) can be facilitated by the virtue of certain psychological states. Employee engagement refers to a mechanism foreseeable to predict ... -
Integrating green human resource management and circular economy to enhance sustainable performance: an empirical study from the Qatari service sector
( Emerald , 2022 , Article)Purpose: This study aims to contribute to the current Green human resource management (HRM) field by providing an empirical examination of a comprehensive model that tests the effect of green strategic intent on Green HRM ... -
Less is more: the role of frugality in the Malaysian hotel industry
( Emerald , 2020 , Article)Purpose: The environmental impact of excessive use of natural resources such as energy and water in the tourism industry has increased significantly. Thus, it is crucial to investigate the notion of frugality in this ... -
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
( Emerald , 2020 , Article)Purpose: This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating ... -
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
( Emerald , 2020 , Article)Purpose The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic ... -
Qatar Airways: building a global brand
( Emerald , 2020 , Article)Purpose In 2017, Qatar Airways was recognized as the world's number-one airline by SKYTRAX World Airline Awards. These international awards have been described as “the Oscars of the aviation industry,” reflecting global ... -
Residential properties with green living concept: what drives consumers to buy?
( Emerald , 2020 , Article)Purpose: The purpose of this study is to investigate consumers’ buying intentions (BIs) towards sustainable properties with green living concept (GLC). It also aims to examine the dynamic relationships between environmental ... -
Strategic orientations and capabilities' effect on SMEs' performance
( Emerald , 2020 , Article)Purpose: This study aims to: first, examine the effect of interaction orientation (IO) and brand orientation (BO) on marketing capabilities and small and medium enterprises' (SMEs') performance, and second, assess the ... -
Supplier-initiated ingredient/component branding
( Emerald , 2020 , Article)Purpose: This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and ... -
Users' affect and satisfaction in a privacy calculus context
( Emerald , 2021 , Article)Purpose: Mobile device users are frequently faced with a decision to allow access to their personal information that resides on their devices in order to install mobile applications (apps) and use their features. This paper ...