Browsing Management & Marketing by Publisher "Palgrave Macmillan"

Now showing items 1-3 of 3

    • An overview of cloud systems and supply chains in Jordan 

      Al-Bakri, Anas ( Palgrave Macmillan , 2016 , Book chapter)
      In line with the focus of this book on cloud systems and supply chain firms, it is appropriate to provide a background of cloud systems implementation, Information and Communication Technology (ICT) and Information Systems ...

    • Consumers as volunteers? The influence of value congruence on consumers' voluntary performance 

      Elsharnouby, Mohamed H.; Elsharnouby, Tamer H.; Jayawardhena, Chanaka; Elbedweihy, Alaa M. ( Palgrave Macmillan , 2023 , Article)
      The study explores how consumer-brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers' voluntary performance. It also examines how the quality of consumer-brand ...

    • Investigating the role of knowledge gaps in enhancing quality in cloud environments 

      Mehrez, Ahmed ( Palgrave Macmillan , 2016 , Book chapter)
      In recent years we have all heard about the advantages and benefits of the so-called “cloud” for the use of corporate software (Gopalakrishnan, 2009; Neto et al., 2008; Takabi et al., 2011). It can be argued that the ...