Browsing Management & Marketing by Subject "E-commerce"
Now showing items 1-4 of 4
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An examination of the e-commerce technology drivers in the real estate industry
( LLC CPC Business Perspectives , 2018 , Article)This study examined the factors that drive e-commerce technology adoption in the real estate industry in Qatar using the Technology Acceptance Model 3 (TAM3) and sought to analyze the relationship between perceived usefulness, ... -
Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions
( Springer , 2023 , Article)Online reviews play a significant role in shaping consumer purchase decisions. Accordingly, emergence of fake reviews has proliferated as an instrument to manipulate customers' buying preferences. Such manifestation, ... -
Gulf Arab E-Business Environment: Localization Strategy Insights
( Wiley Subscription Services, Inc. , 2015 , Article)The Gulf Arab region, particularly Qatar and the United Arab Emirates (UAE), took significant steps toward adopting e-business and is poised to become a significant online marketplace. The region has a number of vital ... -
Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective
( Elsevier , 2022 , Article)In recent years, examining the determinants and outcomes of online trust in emerging online markets in the North Africa Region has been lacking. Therefore, the purpose of this study is twofold: first, to gain knowledge of ...