Browsing Management & Marketing by Subject "Fast food industry"
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Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
( Emerald , 2019 , Article)Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. ... -
Just Falafel: a success story of an international expansion
( Emerald Group Publishing Ltd. , 2013 , Article)Subject area: Entrepreneurship, strategic management and international business management. Study level/applicability: This case is intended for teaching entrepreneurship, strategic management, international business courses ...