Browsing Management & Marketing by Subject "Green entrepreneurial orientation"
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Innovate or perish: can green entrepreneurial orientation foster green innovation by leveraging green manufacturing practices under different levels of green technology turbulence?
( Emerald Publishing , 2023 , Article)Purpose: While the significance of green entrepreneurial orientation (GEO) has been acknowledged, it is still not fully understood how GEO influences green innovation (GI). Depending on the natural resource-based view ...