Browsing Management & Marketing by Subject "Hedonic value"
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Antecedents of green purchase behavior of cosmetics products: An empirical investigation among Malaysian consumers
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: There is a growing need to conduct more studies to understand the green purchase behavior of cosmetics products because of its increasing trend in the emerging markets. Considering this, the study aims to shed ... -
E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism
( Emerald , 2021 , Article)Purpose: Limited knowledge exists on the difference in the antecedents and outcomes of relationship quality's cognitive and emotional aspects for e-retailers. This research tests how utilitarian and hedonic shopping values ...