Browsing Management & Marketing by Subject "Indonesia"
Now showing items 1-2 of 2
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Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
( Emerald Publishing , 2013 , Article)Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ... -
The relationship between religiosity and consumer behaviour among Arab, Turkish, and Indonesian students: testing an 8th century A.D. measure of Islamic religiosity
( Inderscience , 2016 , Article)This study was motivated by the inability to compare the results of the various measurements of Muslim consumers' religiosity. The measurement scales used therein lacked uniformity and their outcomes could not be compared. ...