Browsing Management & Marketing by Subject "Institutional theory"
Now showing items 1-2 of 2
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Digitally-enabled service transformation in the public sector: The lure of institutional pressure and strategic response towards change
( Elsevier Ltd , 2016 , Article)Digitally-Enabled Service Transformation (DEST) projects in public sector institutions are viewed as a choice of strategic response towards changes in policy. Such transformation can destruct institutional stability and ... -
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
( Elsevier , 2021 , Article)Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ...