تصفح Management & Marketing حسب الموضوع "Jordan"
السجلات المعروضة 1 -- 8 من 8
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Customer satisfaction and its measurement in Islamic banking sector: a revisit and update
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The purpose of this study is to answer the following questions: How to measure customer satisfaction from the provisioning service of both: Islamic and Conventional banks? Can we trust one tool to measure such ... -
Entrepreneurial orientation and organizational performance: The role of managerial traits
( Inderscience , 2012 , Article)This study addresses how entrepreneurial orientation (EO) mediates the relationships between four managerial traits – need for achievement, tolerance for ambiguity, conformity, and individualism – and organisational ... -
Examining the key determinants of the jordanian customer's adoption of genetically modified food
( Elsevier , 2023 , Article)Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the ... -
Factors affecting intention to use e-banking in Jordan
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose Despite the wide availability of internet banking, levels of intention to use such facilities remain variable between countries. The purpose of this paper is to focus on e-banking in a country with low intention ... -
How Consumers’ Consciousness Moderates the Corporate Social Responsibility Effect on Apparel Industry Brand Image
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)This research aims to investigate the moderating role of customer consciousness in the correlation between CSR and the brand image of the Jordanian apparel industry. The study employs a cross-sectional quantitative method. ... -
The impact of grocery retail superstores location on the customer’s perceived quality of servicescape in Jordan
( Taylor & Francis , 2020 , Article)The aim of this study was to examine the impact of customers’ perceived location quality of retail stores on the perceived quality of the servicescape. Therefore, this study examined to what extent the customers shopping ... -
An integrated model for using social media applications in non-profit organizations
( Elsevier , 2021 , Article)The growing social media use worldwide has encouraged researchers to research on how and why it is adopted. However, the majority of studies have focused on the individual rather than the organizational level. There is ... -
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
( Springer , 2018 , Conference Paper)Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ...