Browsing Management & Marketing by Subject "Open innovation"

Now showing items 1-3 of 3

    • Enhancing servitization by international consumer integration: the influence of open innovation and co-creation 

      Abu Farha, Allam K.; Al-Kwifi, Osama Sam; Sakka, Georgia; Nguyen, Phuong V.; Ahmed, Zafar U. ( Emerald Publishing , 2023 , Article)
      Purpose: Research demonstrates that servitization can achieve competitive advantages for firms; however, many firms are unable to achieve their target values due to various challenges. This study proposes a new model in ...

    • Impact of product innovativeness on technology switching in global market 

      AL-Kwifi, Osama Sam; Ongsakul, Viput; Abu Farha, Allam K.; Zafar, Ahmed U.; Karasneh, Mahmoud ( Emerald Group Holdings Ltd. , 2021 , Article)
      Purpose: The purpose of this paper is to explore the relationship between product innovativeness and the process of technology switching. This issue is important for two reasons: (1) in mature markets, the only way to ...

    • A systematic review of living lab literature 

      Mokter, Hossain; Leminen, Seppo; Westerlund, Mika ( Elsevier , 2018 , Article)
      A living lab is a physical or virtual space in which to solve societal challenges, especially for urban areas, by bringing together various stakeholders for collaboration and collective ideation. Although the notion has ...