تصفح Management & Marketing حسب الموضوع "Performance"
السجلات المعروضة 1 -- 5 من 5
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The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
( Elsevier , 2020 , Article)Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential ... -
Do different marketing practices pre-suppose different frames of reference? An exploratory study
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The role of managerial assumptions in the formulation of organizational strategies has been well recognized by previous studies, yet in marketing literature, the effect of such imperative on marketing practice ... -
External resource provision and the international performance of SMEs – A contextual analysis
( Elsevier Inc. , 2022 , Article)This paper investigates whether different categories of links (core and discretionary) to external resource providers are associated with the international performance of SMEs, as well as the perceived importance of external ... -
Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation
( Emerald Publishing , 2023 , Article)Purpose: Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism between EA and small firms' ... -
Uncertainty and contract flexibility in automotive supply chains: A simulation model
( Inderscience Enterprises Ltd. , 2019 , Article)Supply chains are vulnerable to uncertainties in demand and supply. Such uncertainties are often responsible for failure of contracts between buyers and suppliers. Flexible provisions in contracts are likely to reduce the ...