تصفح Management & Marketing حسب الموضوع "Sales management"
السجلات المعروضة 1 -- 1 من 1
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Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
( Elsevier , 2021 , Article)Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ...