Browsing Management & Marketing by Subject "Scale development"
Now showing items 1-2 of 2
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Consumer Rights Paradigm: Development of the Construct in the Jordanian Context
( Springer , 2018 , Article)Due to the lack of empirical measures of consumer rights in developing countries in particular, this research aimed to tackle this issue in the context of Jordan. The research adopted a triangulated methodology of initial ... -
An investigation of the causality links in the balanced scorecard: The case of the Gulf Cooperation Council hospitality industry
( Elsevier Ltd , 2022 , Article)In order to link different aspects of the balanced scorecard (BSC), i.e., learning, innovation, internal business, customer, and financial perspectives, Kaplan and Norton developed the concept of strategy maps to help ...