Browsing Management & Marketing by Subject "Self expression"

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    • Expressing herself through brands: The Arab woman's perspective 

      Alserhan, Baker Ahmad; Halkias, Daphne; Boulanouar, Aisha Wood; Dayan, Mumin; Alserhan, Omar Ahmad ( Emerald Group Holdings Ltd. , 2015 , Article)
      Purpose This paper aims to extend Wallström et al.’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of investigation to include an extensive ...