Browsing Management & Marketing by Subject "Techno-business platform"
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A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
( Springer Nature , 2022 , Article)A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ...