تصفح Management & Marketing حسب الموضوع "e-commerce"
السجلات المعروضة 1 -- 3 من 3
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Appraising e-commerce systems performance in the engineering and information technology industry
(2015 , Other)This research aimed to understand the factors influencing e-commerce systems performance in Jordan. Using previous literature, we developed a theoretical model of performance with four contributing factors: perceived ... -
Impact of Sensory Perceptions on the Urge to Buy Impulsively
( Taylor & Francis , 2023 , Article)E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating ... -
Optimising small-scale electronic commerce supply chain operations: a dynamic cost-sharing contract approach
( Springer , 2022 , Article)For small-scale electronic commerce supply chains, designing effective strategies to improve operational effectiveness, market share and long-term survival are essential aspects. However, researchers have given less attention ...