Browsing Management & Marketing by Subject "gender role"
Now showing items 1-1 of 1
-
Shopping well-being: Is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity
( Elsevier Ltd , 2016 , Article)Understanding how shopping experiences impact shoppers' well-being becomes one of the crucial issues for retailers. However, empirical research on that issue remains scarce. The current study endeavors to take an initial ...