Browsing Management & Marketing by Subject "green innovation"
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How does consumer pressure affect green innovation of manufacturing SMEs in the presence of green human resource management and green values? A moderated mediation analysis
( Wiley , 2022 , Article)Although consumer pressure has been recognized as an essential driver of green innovation, the question remains as to how consumer pressure could lead to green innovation. Drawing on the stakeholder theory and Supplies-values ... -
Mediating role of green innovation and moderating role of resource acquisition with firm age between green entrepreneurial orientation and performance of entrepreneurial firms
( Cogent OA , 2023 , Article)As more stakeholders pay increased attention to environmental concerns, the importance and application of green entrepreneurial orientation and green innovation have increased. Moreover, resource acquisition with firm age ...