Browsing Management & Marketing by Subject "hotel industry"
Now showing items 1-2 of 2
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Examining the key dimensions of customer experience quality in the hotel industry
( Routledge , 2019 , Article)Prior research examining the concept of customer experience quality (CEQ) is inconclusive and incoherent regarding the number and the nature of experiences in the context of the hotel industry. Some studies conceptualise ... -
The mediating role of affective commitment between corporate social responsibility and eWOM in the hospitality industry
( Taylor & Francis , 2020 , Article)Although previous research establishes customer reactions to companies' corporate social responsibility (CSR) actions, little is known about the effect of CSR on customers’ affective commitment and their positive electronic ...