Browsing Management & Marketing by Subject "theory of planned behaviour"
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The effect of awareness, knowledge and cost on intention to adopt green building practices
( Inderscience , 2020 , Article)Addressing the threats of climate change has become one of the world's major challenges. More than 36 billion tonnes of carbon dioxide emissions have been recorded recently and the construction industry has been identified ... -
To buy or not to buy organic food: evaluating the moderating effect of gender using PLS-MGA
( Inderscience , 2021 , Article)Grounded in the theory of planned behaviour (TPB) and norm activation model (NAM) this study aim to examine the effect of factors such as attitude, subjective norm, perceived behavioural control and moral norm that may ...