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Now showing items 81-90 of 390
Do different marketing practices pre-suppose different frames of reference? An exploratory study
(
Emerald Group Publishing Ltd.
, 2018 , Article)
Purpose: The role of managerial assumptions in the formulation of organizational strategies has been well recognized by previous studies, yet in marketing literature, the effect of such imperative on marketing practice ...
Examining the key dimensions of customer experience quality in the hotel industry
(
Routledge
, 2019 , Article)
Prior research examining the concept of customer experience quality (CEQ) is inconclusive and incoherent regarding the number and the nature of experiences in the context of the hotel industry. Some studies conceptualise ...
Dynamics of Muslim consumers’ behavior toward Halal products: Exploration study using fMRI technology
(
Emerald Group Publishing Ltd.
, 2019 , Article)
Purpose
Since Islamic markets are growing substantially, there is an urgent need to gain a better understanding of how Muslim consumers perceive products from a religious perspective. The purpose of this paper is to ...
Localizing to Arabic consumers: Insights from print advertising
(
Routledge
, 2018 , Article)
This study argues that understanding the nature and influence of cultural differences in print advertising is important for an effective international marketing strategy. Previous studies have investigated cross-cultural ...
Mindfulness-based business strategies and the environment
(
John Wiley and Sons Ltd
, 2019 , Article)
[No abstract available]
Investigating the effectiveness of practicing knowledge management in the hospitality industry: The case of Qatar
(
Inderscience Enterprises Ltd.
, 2019 , Article)
Managing knowledge plays a significant role in the delivery of success in different organisations. Hospitality and hotels are not far from this. However, assessing the effectiveness of practicing knowledge management in ...
How advertisers can target Arab E-consumers more effectively: A framework for localizing digital advertising and marketing content to Arab E-consumers
(
World Advertising Research Center
, 2019 , Article)
The growth and emergence of Arab e-commerce has garnered attention from e-commerce giants such as Amazon, but little has been written in the academic advertising literature. The current study enriches the advertising ...
Beyond Brand Personality: Building Consumer-Brand Emotional Relationship
(
Sage Publications India Pvt. Ltd
, 2017 , Article)
This research aims to study the relationships between brand personality and commitment towards brands. More specifically, the study objective is to determine whether brand personality is the antecedent of brand love, and ...
An assessment of the level of emotional intelligence attributes of undergraduate built environment students in developing countries
(
SAGE Publications Ltd
, 2019 , Article)
Built environment students graduate with good technical skills but often lack the rudiments of management and leadership skills. Other challenges they face, among others, include interpersonal skills, emotional skills, ...
An empirical examination of moral hazards and adverse selection on PPP projects: A case study of Ghana
(
Emerald Group Publishing Ltd.
, 2018 , Article)
Purpose: Failures of public?private partnership (PPP) projects are often ascribed to the agency problem, which arise under conditions of inadequate and asymmetric information when a principal (the client) hires an agent ...