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السجلات المعروضة 11 -- 18 من 18
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
(
Springer Science and Business Media Deutschland GmbH
, 2021 , Conference Paper)
With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ...
Metaverse in marketing and logistics: the state of the art and the path forward
(
Emerald Publishing
, 2023 , Article)
Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six ...
Predicting ratings of social media feeds: combining latent-factors and emotional aspects for improving performance of different classifiers
(
Emerald Publishing
, 2022 , Article)
Purpose: The widespread acceptance of various social platforms has increased the number of users posting about various services based on their experiences about the services. Finding out the intended ratings of social media ...
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
(
Elsevier
, 2021 , Article)
In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ...
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
(
Elsevier
, 2021 , Article)
This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ...
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
(
Elsevier
, 2021 , Article)
This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ...
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
(
Wiley-Blackwell
, 2022 , Article)
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...
SMEs entrepreneurial finance-based digital transformation: towards innovative entrepreneurial finance and entrepreneurial performance
(
Taylor & Francis
, 2023 , Article)
The antecedents and determinants of entrepreneurial capabilities and competencies remain one of the incontestable questions that drive the exploitation and discovery of effective financial and digital opportunities. In the ...