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Now showing items 31-39 of 39
Customer relationship building: The role of brand attractiveness and consumer-brand identification
(
Elsevier B.V.
, 2016 , Article)
Building enduring relationships with consumers is a key marketing objective for most firms, but how can they develop such relationships? Drawing on social identity and self-verification theories, this research postulates ...
Class-time utilization in business schools in Tunisia
(
Elsevier Ltd
, 2016 , Article)
Tunisian Universities, like many other universities in the developing countries, do not adopt any textbooks and rather rely on classrooms as the main learning resource for the students. This study is concerned with observing ...
Participation behaviour among international students: The role of satisfaction with service augmentation and brand choice attainment
(
Emerald Group Publishing Ltd.
, 2016 , Article)
Purpose
The purpose of this paper is to integrate service marketing and higher education (HE) literature to develop and test a model that links customer participation behaviour with student overall satisfaction that stems ...
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
(
Springer Nature
, 2016 , Book chapter)
Interest in understanding and managing the student experience has been growing in order to develop and offer high-quality, satisfaction-creating service experiences (Bowden and D’Alessandro 2011; Fagerstrøm and Ghinea ...
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
(
Springer Nature
, 2016 , Book chapter)
How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ...
The relationship between religiosity and consumer behaviour among Arab, Turkish, and Indonesian students: testing an 8th century A.D. measure of Islamic religiosity
(
Inderscience
, 2016 , Article)
This study was motivated by the inability to compare the results of the various measurements of Muslim consumers' religiosity. The measurement scales used therein lacked uniformity and their outcomes could not be compared. ...
Theories of Islamic marketing
(
Inderscience
, 2016 , Article)
In this paper the authors attempt to present a list of theories from the discipline of Islamic marketing. The list is neither complete nor a detailed description of all the attempts toward a theory of Islamic marketing. ...
Organizational Excellence as the Driver for Organizational Performance: A Study on Dubai Police
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Canadian Center of Science and Education
, 2016 , Article)
This study was set up to examine the effect of organizational excellence on organizational performance. A questionnaire survey was employed to collect the data from Dubai Police departments. Two hundred fifty questionnaires ...
Managers' autonomy, strategic control, organizational politics and strategic planning effectiveness: An empirical investigation into missing links in the hotel sector
(
Elsevier Ltd
, 2016 , Article)
This article reports on the impact of managerial autonomy and strategic control on organizational politics and show how the latter influence effectiveness of strategic planning. In doing so, it outlines particular directions ...