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Now showing items 21-30 of 41
A configuration of managerial assumptions and strategy: Toward a synthesis
(
Inderscience Enterprises Ltd.
, 2018 , Article)
This paper investigates how management perception and business strategy fits with the choice of the marketing practice. The study employs a configuration approach from data that were collected using three case studies in ...
Do different marketing practices pre-suppose different frames of reference? An exploratory study
(
Emerald Group Publishing Ltd.
, 2018 , Article)
Purpose: The role of managerial assumptions in the formulation of organizational strategies has been well recognized by previous studies, yet in marketing literature, the effect of such imperative on marketing practice ...
Localizing to Arabic consumers: Insights from print advertising
(
Routledge
, 2018 , Article)
This study argues that understanding the nature and influence of cultural differences in print advertising is important for an effective international marketing strategy. Previous studies have investigated cross-cultural ...
An empirical examination of moral hazards and adverse selection on PPP projects: A case study of Ghana
(
Emerald Group Publishing Ltd.
, 2018 , Article)
Purpose: Failures of public?private partnership (PPP) projects are often ascribed to the agency problem, which arise under conditions of inadequate and asymmetric information when a principal (the client) hires an agent ...
A Triangulation Study to Assess the Perceived City Image in the Arab Middle East Context: The Case of Al-Ain in the UAE
(
Routledge
, 2018 , Article)
The study of city image has become a subject of increasing interest to researchers and practitioners. However, although many studies have found that success of an area�s tourist development depends crucially on its image, ...
Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience
(
Routledge
, 2018 , Article)
Previous research has studied several factors influencing advertising responses. However, this body of work has been mainly conducted in contexts where the target audience is a minority with a perceived lower status in the ...
International franchising and performance: a resource-based perspective
(
Emerald Group Publishing Ltd.
, 2018 , Article)
Purpose: The purpose of this paper is to investigate international franchise performance. It focuses on how franchisors conceive their international performance, the drivers of their international performance, and how ...
The joint effect of leadership style and organisational justice on employees' work engagement
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Inderscience Enterprises Ltd.
, 2018 , Article)
Despite the existing body of literature devoted to the topic of work engagement, this study examined the effect of some important variables, such as transformational and transactional leadership styles, on work engagement. ...
The role of microfinance to empower women: The case of developing countries
(
IGI Global
, 2018 , Article Review)
This article reviews, discusses and provides a critical analysis relating to the role of microfinance on issues linking to poverty, gender equality, and women empowerment with particular emphasis on developing economies. ...
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
(
Springer
, 2018 , Conference Paper)
Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ...