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Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia
(
Emerald
, 2020 , Article)
Purpose: Airbnb has emerged as one of the most prominent examples of sharing economy platforms in the tourism industry. The growing popularity of Airbnb among tourists has boost revenue in the accommodation rental industry. ...
Cognitive, affective and conative domains of sustainable consumption: Scale development and validation using confirmatory composite analysis
(
MDPI
, 2020 , Article)
This study aims to conceptualise, develop, purify and validate a multiple-item scale to measure a sustainable consumption (SC) construct from the perspective of developing countries, particularly Malaysia. Interview, a ...