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Blue blood students of occupational dynasties and their university choice: the moderating role of parent-child occupational following
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Routledge
, 2023 , Article)
This study sheds light on a new category of students in higher education marketing literature-namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour ...
Local consumer well-being in a multicultural marketplace: From conflict to engagement
(
John Wiley and Sons Inc
, 2023 , Article)
This study offers a nuanced understanding of how local consumers experience, interpret and acculturate to expatriates' practices within a multicultural marketplace. We adopt Demangeot et al. bridge framework and its ...
Voicing perceptions of local job seekers and employees toward workforce nationalization and employment
(
Emerald Publishing
, 2023 , Article)
Purpose: This study explores local Qatari job seekers' and employees' perceptions of the workforce nationalization strategy to address an inadequacy in the workforce nationalization literature in Gulf Cooperation Council ...
Consumers as volunteers? The influence of value congruence on consumers' voluntary performance
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Palgrave Macmillan
, 2023 , Article)
The study explores how consumer-brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers' voluntary performance. It also examines how the quality of consumer-brand ...