Management & Marketing: المرسلات الحديثة
السجلات المعروضة 141 -- 160 من 731
-
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
( Emerald Publishing , 2013 , Article)Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ... -
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
( Emerald Publishing , 2023 , Article)Purpose: Digital self-expression, recently one of the most important research themes, is currently under-researched. In this context, this study aims to propose a parsimonious research model of self-extension tendency, its ... -
Drivers of employee entrepreneurial intention: a study of the oil and gas sector in Qatar
( Inderscience Publishers , 2023 , Article)Many employees are opting to start new businesses while working full-time for established firms. Although employee entrepreneurship has attracted much attention recently, very little is known on what motivates employees ... -
Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram
( IGI Global Publishing , 2022 , Book chapter)Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands ... -
A Cognizance of Green Bond Features Preferential to Renewable Energy Project Financing in Ghana
( IEEE , 2021 , Article)Issuance of green bonds (GBs) is valuable for developing countries because it provides a market deepening mechanism, which enables greater liquidity for investments in renewable energy (RE) sector. This article is premised ... -
What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter
( Taylor & Francis , 2023 , Article)This study employs thematic content analysis to explore how the content source (brand vs. brands in collaboration with celebrities), content type (informative, social, and entertaining), and content format (videos, links, ... -
Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement
( IGI Global Publishing , 2023 , Article)Social media influencers (SMI) are considered effective marketing weapons that firms increasingly use to endorse their products and brands. However, with the enormous diversity of social media and the multiplicity of SMI, ... -
An Exploratory Study on the Effect of Artificial Intelligence-Enabled Technology on Customer Experiences in the Banking Sector
( IGI Global Publishing , 2021 , Article)This study investigates how artificial intelligent technology in the banking sector has affected consumers’ overall experience. It focuses on how consumers’ personal digital transformation has affected digital banking ... -
Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market
( Taylor & Francis , 2021 , Article)This study examined the impact of university services on customers’ (students’) Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the ... -
Perspectives: Travellers Views on COVID-19 and Halal Tourism
( Tourism Economy and Development Association (TEKAD) , 2021 , Article)COVID-19 pandemic has affected everyone’s life around the globe in many different ways. The pandemic seems to have changed the way individuals and businesses work due to the restrictions imposed on travel by different ... -
Developing and validating a multidisciplinary scale of E-retailing website elements
( Elsevier Ltd , 2022 , Article)The purpose of this article is to theoretically identify the salient elements of e-retailing websites and empirically verify them through a rigorous scale development process. A mixed method approach was followed to achieve ... -
The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
( Emerald Publishing , 2023 , Article)Purpose: The purpose of this study is to examine the effect of service failure severity on brand forgiveness and to investigate the moderating effects of interpersonal attachment styles and thinking styles on the service ... -
Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
( Palgrave Macmillan , 2023 , Article)This paper seeks to understand whether and how perceived retailers’ CSR can reinforce brand defense behavior by customers. Building on signaling theory, the paper proposes that CSR programs signal brands’ good nature, ... -
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits
( SAGE Publications Ltd , 2024 , Article)Prior research has overlooked the significance of two distinct communication strategies used by hotels over social media platforms to foster environmental sustainability (ES), namely informative communication strategy (ICS) ... -
Exploring local job seekers perception toward employment in the private and public sectors in Qatar: implications for workforce nationalization policies
( Emerald Publishing Limited , 2023 , Article)Purpose: The influx of expatriates to the Gulf Cooperation Council (GCC) countries has led to labor imbalance inducing these countries to initiate workforce nationalization policies. However, despite the policies' emphasis ... -
From ‘publish or perish’ to ‘publish for purpose’
( Wiley , 2023 , Other)Pressures to publish prolifically have led to an abundance of research on trivial matters rather than on issues of significance. This trend is particularly pronounced in developing countries, where limited access to paid ... -
Innovation and Smart Cities Research: A Review and Future Directions
( Springer Nature , 2024 , Book chapter)This chapter aims to review existing evidence and map research on innovation in smart cities. Based on data from 822 articles and chapters, bibliometric analyses were performed to capture descriptive statistics and key ... -
Yemeni banking system: Critical issues and future recommended strategies
(2012 , Article)In the current changing and challenging business environment, banks have been gaining an increasing importance in paving the way for the development processes in any country.Banks, however, bridge the gap between individuals ... -
Fostering the Performance of Banks through Total Quality Management (TQM) Practices: A Bank Branches Perspective
(2012 , Article)This article is mainly based on reviewing the available relevant literature of TQM and its implementation in the service sector organizations in general and banking industry in particular. It has been emphasized that banks ... -
Enhancing a bank’s competitive advantage through the integration of TQM practices, entrepreneurial orientation (EO), and organizational culture.
(2011 , Article)In the current changing business environment, banks, among other organizations, are required not only to create their competitive advantage to lead the trend, but also to be able to sustain and upgrade the created competitive ...
