Management & Marketing: المرسلات الحديثة
السجلات المعروضة 241 -- 260 من 731
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A Conceptual Framework of Customer Value Proposition of CCU-Formic Acid Product
( Multidisciplinary Digital Publishing Institute (MDPI) , 2022 , Article)This paper aims to develop a comprehensive conceptual framework of the customer value proposition of formic acid as an actual outcome of carbon capture and utilization (CCU) to support clean production and environmental ... -
An SEM-ANN analysis of the impacts of Blockchain on competitive advantage
( Emerald Publishing , 2023 , Article)Purpose: Though Blockchain has been studied in numerous contexts, the understanding of the impacts of Blockchain in achieving competitive advantages remains unexplored. Many industries, organizations and firms are still ... -
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
( Emerald Publishing , 2023 , Article)Purpose: This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy ... -
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
( Springer Nature , 2022 , Article)A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ... -
Responsible natural language processing: A principlist framework for social benefits
( Elsevier , 2022 , Article)Businesses harness the power of natural language processing (NLP) to automate processes and make data-driven decisions. However, NLP raises concerns on a number of fronts due to its potential for disruption, which can be ... -
Sustainable development-oriented regulatory and competitive pressures to shift toward a circular economy: The role of environmental orientation and Industry 4.0 technologies
( Wiley-Blackwell , 2023 , Article)Automakers' transition from a linear economy to a circular economy (CE) in response to sustainable development-oriented regulatory and competitive pressures is a challenging process that requires innovative, practical ... -
Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
( Emerald Publishing , 2023 , Article)Purpose: AI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees. Design/methodology/approach: The proposed model is ... -
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
( Wiley-Blackwell , 2022 , Article)The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ... -
Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
(2021 , Article)This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced ... -
Leveraging green human resource practices to achieve environmental sustainability
( Elsevier , 2020 , Article)The topic of green human resource management has attracted considerable attention during this last decade. Despite this interest little research has been conducted with the aim to explore the effect of practices in achieving ... -
An integrated model for m-banking adoption in Saudi Arabia
(2019 , Article)Purpose: The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach: The ... -
Identifying the key performance challenges to achieve improved export performance for Qatari SMEs
( Elsevier , 2019 , Conference Paper)Small and medium enterprises in Qatar, similar to their counterparts in other emerging countries, face many challenges by entering international markets. This study aims to identify and analyze the key performance challenges ... -
A systematic review of living lab literature
( Elsevier , 2018 , Article)A living lab is a physical or virtual space in which to solve societal challenges, especially for urban areas, by bringing together various stakeholders for collaboration and collective ideation. Although the notion has ... -
Corporate Social Responsibility and Performance in the State of Qatar: Reality and Challenges
( IGI Global Publishing , 2019 , Book chapter)This chapter aims to examines the situation, facts, and challenges of corporate social responsibility (CSR) and corporate social performance (CSP) in the State of Qatar. Some theories related to both constructs are presented ... -
The Impact of Social Capital, Managerial Human Capital and Managerial Knowledge Structure on Firm Performance
( IGI Global Publishing , 2019 , Article)This article aims to examine the relationships between external and internal social capital, managerial human capital, and managerial knowledge structures, respectively. It also examines the effect of managerial human ... -
Constraints and Facilitators of Sport Participation in Qatar: Perceptions of Ooredoo Marathon Participants
( Cognizant Communication Corporation , 2021 , Article)The Qatari government has increasingly supported education of Qatar residents on the importance of physical activity, along with developing and improving sport infrastructure, and bidding for and hosting a collection of ... -
Social media user-influencer congruity: An analysis of social media platforms parasocial relationships
( IGI Global Publishing , 2022 , Article)This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social ... -
Well-Being and Running Events in Qatar: The Ooredoo Doha Marathon
( Cognizant Communication Corporation , 2022 , Article)Research into participatory sport event experiences and well-being outcomes has increased; however, much of this work explores Western contexts. The purpose of the current research is to examine the well-being outcomes ... -
Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries
( Emerald Publishing , 2020 , Article)Purpose: The purpose of this paper is to examine customer attitudes toward purchasing counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia and Malaysia) by testing the relationships ... -
Analyzing informal value transfer networks through the lens of social exchanges
( Emerald Publishing , 2021 , Article)Purpose: This study aims to focus on how informal value transfer networks, Hawala business in particular, used social exchanges in their business dealings. More specifically, the conducted research looked into how social ...
