Management & Marketing: Recent submissions
Now showing items 201-220 of 731
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Expressing herself through brands: The Arab woman's perspective
( Emerald Group Holdings Ltd. , 2015 , Article)Purpose This paper aims to extend Wallström et al.’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of investigation to include an extensive ... -
The factors affecting e-commerce adoption by Jordanian SMEs
( Emerald Group Holdings Ltd. , 2015 , Article)Purpose - This paper aims to explore internal and external organizational factors affecting electronic commerce or e-commerce systems adoption by small- and medium-sized enterprises (SMEs) in Jordan. Design/methodology/approach ... -
The impact of perceived corporate social responsibility on employee engagement: The case of Qatar
( John Wiley and Sons Inc. , 2019 , Article)This work investigates the role of perceived corporate social responsibility (CSR) in enhancing employee engagement (EE) in the State of Qatar. We collected survey data from local and expatriate employees of government, ... -
The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies
( Mediterranean Center of Social and Educational Research , 2015 , Article)The main target of this article is to examine the relationship between communications, customer knowledge and customer loyalty in insurance companies in Saudi Arabia. This study adopted Partial Least Squares Structural ... -
The required information and financial statements disclosure in SMEs
( Academic and Business Research Institute , 2014 , Article)This study aimed to determine the nature, the requirements of financial disclosure in small and medium enterprises (SMEs) in comparison with large corporations in Jordan. It also aimed to investigate the need for a special ... -
The Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies
( Global Journals Inc. (USA) , 2014 , Article)This study is an attempt to examine the association between important variables of service quality namely information and communications technology, prior experience and customer loyalty in Saudi Arabia’s provision of ... -
A Framework for Optimizing the Supply Chain Performance of a Steel Producer
( SciTePress , 2013 , Conference Paper)Supply Chain Management (SCM) is focused on developing, optimizing, and operating efficient supply chains. Efficient supply chains are characterized by cost effective decisions, lean flow and structure, high degree of ... -
The relationship between religiosity and consumer behaviour among Arab, Turkish, and Indonesian students: testing an 8th century A.D. measure of Islamic religiosity
( Inderscience , 2016 , Article)This study was motivated by the inability to compare the results of the various measurements of Muslim consumers' religiosity. The measurement scales used therein lacked uniformity and their outcomes could not be compared. ... -
One Arab woman's journey to entrepreneurship: a case study
( Inderscience , 2013 , Article)The United Arab Emirates (UAE) is pegged as a highly opportunistic market. The region's unique demographics include a native population that is in the minority and high numbers of women involved in entrepreneurial activities. ... -
Theories of Islamic marketing
( Inderscience , 2016 , Article)In this paper the authors attempt to present a list of theories from the discipline of Islamic marketing. The list is neither complete nor a detailed description of all the attempts toward a theory of Islamic marketing. ... -
Controversial debates about workforce nationalisation: Perspectives from the Qatari higher education industry
( Taylor and Francis Group , 2024 , Article)Workforce nationalisation in the Gulf Corporation Council (GCC) countries is a crucial challenge for their development plans. The current study explores controversial debates about workforce nationalisation to understand ... -
SME internationalisation: Do the types of innovation matter?
( Elsevier Inc. , 2023 , Article)Existing evidence suggest that innovative Small and Medium-sized Enterprises (or SMEs) are more likely to internationalise (i.e. have a greater propensity to export) than non-innovative SMEs. However, it is not yet clear ... -
Environmentally Sustainable Practices and Hotel Performance: Evidence from Malaysia
( MDPI , 2023 , Article)The hospitality sector is under constant pressure from clients to adopt environmentally friendly practices. Industry reports suggest that customers prefer to stay in hotels that care about the environment. This means that ... -
Portfolio Diversification Strategy and the Impacts on the Middle East Real Estate Investment Decision
( Canadian Center of Science and Education (CCSE) , 2014 , Article)This paper identified and examined the possible impacts of portfolio diversification strategy on the generated Property Companies’ (PCs) stocks returns, and the real estate industry performance and risk in the Middle East ... -
The Internet-EDI Systems Adoption by Enterprises in Jordan: Descriptive analysis of Adoption, Strategies and Benefits
( Scientific Research Publishing, Inc. , 2013 , Article)This paper reviewed and explored the current extent of the Internet Electronic Data Interchange systems adoption in Jordan particularly in the SME sector. Also the paper presented the benefits of IEDI adoption and showed ... -
The evaluation of the investment environment in the industrial activity in Jordan
( Academic Journals , 2013 , Article)The aim of this paper is to evaluate the investment environment in Jordan from the perceptions of the workers in the industrial activity. Data was collected by a questionnaire which depended on five aspects; namely; ... -
Evaluation Tools of Total Quality Management in Business Organizations
(2013 , Article)Total quality management (TQM) is a strategic commitment to make quality and customer satisfaction a guiding factor in everything an organization does. TQM, which has preoccupied the attention of organizations since the ... -
An Overview of Information and Communication Technology (ICT) in Jordan: Review the Literature of Usage, Benefits and Barriers
( Scientific Research Publishing, Inc. , 2013 , Article)This paper presented a background of the extent of the ICT, IT, and EC-B2B in Jordan. It was mentioned that the development of the ICT in Jordan brings benefits to the enterprises and their TPs. In this paper the EC-B2B ... -
An Analysis of the LPCs’ Returns in the Middle East Markets: The Search for the Efficient Frontier
( Canadian Center of Science and Education (CCSE) , 2013 , Article)This paper analysed the performance of selected property companies (PCs) stocks returns observed over the time period from Jan 2007 to June 2012. The analysis is based on the Markowitz Model and the Single Index Model ... -
An intellectual journey into the historical evolution of marketing research in brand switching behavior - Past, present and future
( Emerald Publishing , 2015 , Article)Purpose - The aim of this paper is to explore the historical development of brands and the development of literature on brand switching to define the antecedents that cause switching behavior among consumers and the impact ...
