Management & Marketing: Recent submissions
Now showing items 81-100 of 731
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Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions
( Springer , 2023 , Article)Online reviews play a significant role in shaping consumer purchase decisions. Accordingly, emergence of fake reviews has proliferated as an instrument to manipulate customers' buying preferences. Such manifestation, ... -
Examining the impact of Russia-Ukraine conflict and China support on the supply chain of German family-owned SMEs in 2022
( Routledge , 2023 , Article)The geopolitical situation created by Russia and China over Ukraine has made it difficult for businesses in Germany, mostly small and medium-sized enterprises, to manage their logistics and supply chain processes effectively. ... -
Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India
( Springer , 2022 , Article)The pandemic has accelerated e-commerce adoption for both consumers and sellers. This study aims to identify factors critical to the adoption of electronic markets (EM) during the pandemic, from the perspective of small ... -
Drivers of circular economy for small and medium enterprises: Case study on the Indian state of Tamil Nadu
( Elsevier , 2022 , Article)The present paper highlights the growing relevance of the Circular Economy (CE), its adoption by Small- and Medium-sized Enterprises (SMEs), and the relationship between the drivers of CE. Using a case study of CE adoption ... -
Does blockchain technology matter for supply chain resilience in dynamic environments? The role of supply chain integration
( Public Library of Science , 2024 , Article)This study aims to empirically investigate the effect of blockchain technology (BCT) adoption on supply chain resilience (SCR), with the mediating role of supply chain integration (SCI) and the crucial effect of environmental ... -
Emerging dimensions of blockchain application in tourism and hospitality sector: a systematic literature review
( Routledge , 2023 , Article)Owing to its unparalleled transparency and disintermediation characteristics, blockchain technology has a huge potential to transform the tourism and hospitality industry. Airlines and hotel companies are now turning to ... -
Interlinkages Between Digital-Social Entrepreneurship and Technological Capabilities for Sustainable Value Creation
( IGI Global Publishing , 2023 , Article)Indian agricultural value chains are marred with a lack of financial inclusion of smallholder farmers, lengthy payout times, poor quality of products, lack of traceability issues, and lack of industrialization in the value ... -
Integrated Model for the Factors Determining the Academic’s Remote Working Productivity and Engagement: Empirical Study
( SAGE , 2023 , Article)This empirical study aims to examine and validate the factors influencing productivity among remote academic staff in Jordanian higher education institutions during the Covid-19 crisis, with a specific focus on the mediating ... -
Innovate or perish: can green entrepreneurial orientation foster green innovation by leveraging green manufacturing practices under different levels of green technology turbulence?
( Emerald Publishing , 2023 , Article)Purpose: While the significance of green entrepreneurial orientation (GEO) has been acknowledged, it is still not fully understood how GEO influences green innovation (GI). Depending on the natural resource-based view ... -
The influence of social drivers on using ride-hailing services
( Emerald Publishing , 2023 , Article)Purpose: The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of COVID-19 infodemic, identification, ... -
Immunogenicity to Botulinum Toxin Type A: A Systematic Review with Meta-Analysis Across Therapeutic Indications
( Oxford University Press , 2022 , Article)Background: Botulinum toxin A (BTX-A) is commonly employed as a neuromodulator in several neurological diseases and aesthetic indications. Formation of neutralizing antibodies (NAbs) after BTX-A injections may be responsible ... -
Impact of Sensory Perceptions on the Urge to Buy Impulsively
( Taylor & Francis , 2023 , Article)E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating ... -
How Consumers’ Consciousness Moderates the Corporate Social Responsibility Effect on Apparel Industry Brand Image
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)This research aims to investigate the moderating role of customer consciousness in the correlation between CSR and the brand image of the Jordanian apparel industry. The study employs a cross-sectional quantitative method. ... -
Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising
( Damietta University , 2021 , Article)Innovation is arguably the largest theme in advertising literature. However, the emergence of E-Marketing has led to an unprecedented level of change in the industry. In an attempt to explore innovation practices and digital ... -
Determinants of red meat consumption in Qatar: implications for red meat supply chains
( Inderscience Publishers , 2023 , Article)The rising income and population in Qatar have led to an increase in the consumption of red meat. However, the supply side of a red meat supply chain is located outside the country with little control over supply chain ... -
Deep Churn Prediction Method for Telecommunication Industry
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)Being able to predict the churn rate is the key to success for the telecommunication industry. It is also important for the telecommunication industry to obtain a high profit. Thus, the challenge is to predict the churn ... -
Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers
( Elsevier , 2023 , Article)Consumer packaged goods retailers can pivot quickly to find new areas of sustainable growth and enable their businesses to compete effectively. Traditionally, they are losing ground to more agile and technologically focused ... -
Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations
( Emerald Publishing , 2023 , Article)Purpose: Under the pressure of dynamic business environments, firms in the banking and finance industry are gradually embracing Fintech, such as robo-advisors, as part of their digital transformation process. While robo-advisory ... -
A Surrogate Assisted Quantum-Behaved Algorithm for Well Placement Optimization
( Institute of Electrical and Electronics Engineers Inc. (IEEE) , 2022 , Article)The oil and gas industry faces difficulties in optimizing well placement problems. These problems are multimodal, non-convex, and discontinuous in nature. Various traditional and non-traditional optimization algorithms ... -
A modified niching crow search approach to well placement optimization
( Multidisciplinary Digital Publishing Institute (MDPI) , 2021 , Article)Well placement optimization is considered a non-convex and highly multimodal optimization problem. In this article, a modified crow search algorithm is proposed to tackle the well placement optimization problem. This article ...
