Browsing English Literature & Linguistics by Subject "linguistic anthropology"

Now showing items 1-3 of 3

    • “DELIVER AMAZING”: Qatar as a branded architectural discourse in World Cup 2022 

      Theodoropoulou, Irene ( Routledge , 2020 , Book chapter)
      Qatar brands itself as a projected-in-the-future proud cosmopolitan and progressive country ready to host World Cup 2022. The branding practices, whereby this projection takes place, are the focus of Irene Theodoropoulou’s ...

    • Research Companion to Language and Country Branding 

      Theodoropoulou, Irene; Tovar, Johanna ( Routledge Handbooks , 2020 , Book chapter)
      This is an introduction to the language and country branding volume. The aim of this chapter is to provide a critical overview of the sociolinguistic, linguistic anthropological, and discursive analytical research on ...

    • Social Media Branding : The case of Mykonos, Greece on Facebook 

      Theodoropoulou, Irene ( Routledge , 2020 , Book chapter)
      The chapter aims at contributing to the sociolinguistic theorization of branding through a word-of-mouth marketing lens by delving into the ways whereby Mykonos is branded on Facebook. Place branding is investigated in the ...