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Social Media Branding : The case of Mykonos, Greece on Facebook
(
Routledge
, 2020 , Book chapter)
The chapter aims at contributing to the sociolinguistic theorization of branding through a word-of-mouth marketing lens by delving into the ways whereby Mykonos is branded on Facebook. Place branding is investigated in the ...
“DELIVER AMAZING”: Qatar as a branded architectural discourse in World Cup 2022
(
Routledge
, 2020 , Book chapter)
Qatar brands itself as a projected-in-the-future proud cosmopolitan and progressive country ready to host World Cup 2022. The branding practices, whereby this projection takes place, are the focus of Irene Theodoropoulou’s ...