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Social Media Branding : The case of Mykonos, Greece on Facebook
(
Routledge
, 2020 , Book chapter)
The chapter aims at contributing to the sociolinguistic theorization of branding through a word-of-mouth marketing lens by delving into the ways whereby Mykonos is branded on Facebook. Place branding is investigated in the ...
“DELIVER AMAZING”: Qatar as a branded architectural discourse in World Cup 2022
(
Routledge
, 2020 , Book chapter)
Qatar brands itself as a projected-in-the-future proud cosmopolitan and progressive country ready to host World Cup 2022. The branding practices, whereby this projection takes place, are the focus of Irene Theodoropoulou’s ...
Generational Changes in VOT in Qatari Arabic
(
John Benjamins Publishing Company
, 2023 , Book chapter)
The current study investigates variation in production of VOT in voiceless stops in Qatari Arabic. In line with Labov’s Cascade model, longer VOT in this dialect might be viewed as a new variable developing in the metropolitan ...